When the beloved southern donut chain, Shipley Do-Nuts, came to us wanting to launch a beignet-inspired treat, we had one response: “YAY!”

For this flavorful project, I collaborated with my team to develop the name “YAY’s,” craft a mouthwatering product description, and create marketing materials designed to get people excited about these pillowy bites of joy.

Brought to life by Creative Director Bobby Pfeiffenberger, Designer Jenny Ritter, Copywriter Chloe Collins, and more.