After last year’s viral Sleepy Girl Mocktail, we helped R.W. Knudsen turn up the buzz around sleep and wellness with a fresh, fun campaign featuring their Organic Just Tart Cherry juice. We took over R.W. Knudsen’s social channels with a bold tart cherry takeover, creating a lively, unified experience that really connected with fans.

The juice might help put you to sleep, but this campaign is sure to wake up your feed.

Brought to life by Director of Social Strategy Alley Becker, Social Media Strategist Emily Hoffman, Designer Jessica Coffin, Senior Content Producer Emily Trescot, Copywriter Chloe Collins, and more.