Keeping energy costs in check shouldn’t feel like guesswork. That’s why we created The Goggins, a :30 spot for CMP that shows how Usage Alerts help you take control before the bill hits, featuring a real family of CMP customers. With costs climbing and another rate case on deck, CMP needed a smart, human way to say you have the power. Usage Alerts make it easy to track your usage, stay ahead of surprises, and save a little sanity along the way.

Brought to life by Chief Creative Officer Ken Matsubara, Creative Director Matt Therrien, Designer Jessica Coffin, Copywriter Chloe Collins, Head of Production Barry Wolford, and more.