Once a beloved gathering place for horse racing fans, The Downs is evolving into something much more. It’s becoming a vibrant destination to live, work, and explore, designed to inspire and elevate every version of you. Our team was entrusted with shaping the brand and driving awareness. We redesigned the website and launched a multifaceted campaign that connects with a wide and diverse audience.

Brought to life by Creative Director Matt Therrien, Designers Jessica Coffin and Jenny Ritter, Copywriter Chloe Collins, Head of Production Barry Wolford, and more.

Check out the website!