Kids are brutally honest. Have you ever tried sitting down with a kid for a serious converstation? Or even a not-so-serious convo? For this campaign, we asked kids to help us answer real questions/give real advice to people all over the country, using their natural honesty.

Our goal? To prove that Oscar Mayer is a brand that values honesty—both in how they talk about their food and how they engage with the world. It's also a fun way to listen to what kids think, highlighting their unique and honest viewpoints.

Student Project by Chloe Collins and Isabella Urriola

2025 Student National Silver ADDY Winner