As part of the Ghost Pirates’ marketing and social media team, I helped establish the team’s digital voice and grow its online presence from day one. I helped create lively, on-brand content and crafted promotional messaging that brought the excitement of game days to fans everywhere.

Working alongside the marketing team, I focused on consistent storytelling across platforms (while the design team handled the graphics and visuals). I also helped shape the team’s TikTok presence, creating content that highlighted the Ghost Pirates’ personality and built connections with a fast-growing fan community.

Team: Caroline Merrell, Grant Kosanke, and Maddy Lejia