As part of the Savannah Ghost Pirates’ marketing and social media team, I helped establish the franchise’s voice and grow its online presence from day one. A big part of that was helping bring hockey culture into the South and finding fun, accessible ways to get a brand-new audience excited about the sport.

I created lively, on-brand content that brought the energy of game day to fans everywhere. I also played a big role in shaping the in-arena game day experience, from fan moments to promotional cues. There isn’t much online that shows this work, so definitely ask me about it.

I worked closely with the marketing team while the design team handled visuals, and together we focused on keeping our storytelling consistent across platforms. I also helped build the team’s TikTok presence by creating content that highlighted the Ghost Pirates’ personality and connected with a fast-growing fan community.

Team: Caroline Merrell, Grant Kosanke, and Maddy Lejia